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  1. Chapter 1: Introduction: Pricing as an Element of the Marketing Mix

    Tipo de Archivo: PDF
    Element of the Marketing Mix. Anytime anything is sold, there must be a price involved. The focus of this book is to present concepts, principles, and techniques  ... Chapter 1: Introduction: Pricing as an Element of the Marketing Mix
    http://www.sagepub.com/upm-data/43169_1.pdf
  2. How to achieve an effective marketing mix - CIM

    Tipo de Archivo: PDF
    10 Minute Guide. CIM 14280 | DS | May 2009. How to achieve an effective marketing mix. Membership Services. Moor Hall, Cookham. Maidenhead. Berkshire ... How to achieve an effective marketing mix - CIM
    http://www.cim.co.uk/files/marketingmix.pdf
  3. Marketing Mix: Product - WSP - Water and Sanitation Program

    Tipo de Archivo: PDF
    The learning objectives for this module include understanding. -- the steps to develop a marketing strategy. -- what is meant by 'marketing mix'. -- guiding ... Marketing Mix: Product - WSP - Water and Sanitation Program
    http://www.wsp.org/sites/wsp.org/files/userfiles/WSP-SMToolKit-Product.pdf
  4. Marketing Mix: Place - Water and Sanitation Program

    Tipo de Archivo: PDF
    The learning objectives for this module include understanding. -- the steps to develop a marketing strategy. -- what is meant by 'marketing mix'. -- guiding ... Marketing Mix: Place - Water and Sanitation Program
    http://www.wsp.org/sites/wsp.org/files/userfiles/WSP-SMToolKit-Place.pdf
  5. Marketing mix del iPad - Compartiendo conocimiento

    Tipo de Archivo: PDF
    1. El Marketing de Apple. 2. El Marketing mix del iPad. 3. El producto. 4. El precio . 5. La distribución. 6. La promoción. 7. Bibliografía. Jose Sande. Marketing mix del iPad - Compartiendo conocimiento
    http://compartiendoconocimiento.files.wordpress.com/2010/01/marketing-mix-en-ipad.pdf
  6. CRE Announces White Paper on Marketing Mix Models - Council for ...

    Tipo de Archivo: PDF
    MARKETING MIX MODELS HAVE PROGRESSED ... New York, NY, June 10, 2013 – Efforts to move marketing-mix models beyond a reflection of short-term ... CRE Announces White Paper on Marketing Mix Models - Council for ...
    http://www.researchexcellence.com/documents/news/51.pdf
  7. Radio's ROI in Marketing Mix Models - Arbitron

    Tipo de Archivo: PDF
    developing new radio data for marketing mix models. Upgraded ... Marketing mix models are used by most major advertisers—60%-70%, according to the ANA. Radio's ROI in Marketing Mix Models - Arbitron
    http://www.arbitron.com/downloads/roionmarketingmodelmix.pdf
  8. The Concept of the Marketing Mix'

    Tipo de Archivo: PDF
    The Concept of the Marketing Mix'. NEIL H. BORDEN. Harvard Business School. Marketing is still an art, and the marketing manager, as head chef, must ... The Concept of the Marketing Mix'
    http://www.commerce.uct.ac.za/managementstudies/Courses/bus2010s/2007/Nicole%20Frey/Assignments/Borden,%201984_The%20concept%20of%20marketing.pdf