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  1. Marketing Mix, Not Branding - Asian Journal of Business and ...

    Tipo de Archivo: PDF
    different theories of marketing mix and theories of brand building and how ... dependent on marketing mix, which is product, price, promotion and place. To. Marketing Mix, Not Branding - Asian Journal of Business and ...
    http://www.ajbms.org/articlepdf/ajbms201211i11103.pdf
  2. Planning Marketing-Mix Strategies in the Presence of Interaction ...

    Tipo de Archivo: PDF
    Planning Marketing-Mix Strategies in the. Presence of Interaction Effects. Prasad A. Naik. University of California Davis, 1 Shields Avenue, Davis, California ... Planning Marketing-Mix Strategies in the Presence of Interaction ...
    http://pages.stern.nyu.edu/~lbornkam/bios/rwiner/planning_marketing_mix.pdf
  3. Market Response to a Major Policy Change in the Marketing Mix ...

    Tipo de Archivo: PDF
    study consumer and competitor response to a major, sustained change in marketing-mix strategy. They compile data across 24 categories in which P&G has a ... Market Response to a Major Policy Change in the Marketing Mix ...
    https://www0.gsb.columbia.edu/mygsb/faculty/research/pubfiles/962/962.pdf
  4. The Marketing Mix

    Tipo de Archivo: PDF
    tives. This produces a set of general strategies that must be refined into actionable and achiev- able activities. The marketing mix-product, price, promotion, and ... The Marketing Mix
    http://www.saylor.org/site/wp-content/uploads/2012/12/BUS203-1.2_Marketing-Mix.pdf
  5. SAS® Marketing Mix Advisor

    Tipo de Archivo: PDF
    marketing investment (ROMI) and capitalize on growth opportunities. SAS Marketing Mix Advisor provides an easier way to analyze, forecast and optimize your ... SAS® Marketing Mix Advisor
    https://www.sas.com/content/dam/SAS/en_us/doc/factsheet/marketing-mix-advisor-104037.pdf
  6. The marketing mix 1 - Cambridge University Press

    Tipo de Archivo: PDF
    8. Professional English in Use Marketing. 1. A. The Ps. The marketing mix is the combination of techniques used to market a brand. The techniques are often ... The marketing mix 1 - Cambridge University Press
    http://studiumonline.cz/db/files/g1413_Marketing.pdf
  7. Marketing Mix Modeling - Fractal Analytics

    Tipo de Archivo: PDF
    industries. Marketing Mix Models (MMM) quantify the contribution of marketing activities to sales with a view of calculating ROI, effectiveness and efficiency. Marketing Mix Modeling - Fractal Analytics
    http://learn.fractalanalytics.com/rs/fractalanalytics/images/White%20paper-%20Multiplicative%20MMM%20Simplified.pdf
  8. Are Sponsorships The Black Hole in Your Marketing Mix? - Prophet

    Tipo de Archivo: PDF
    Corporate sponsorships and celebrity endorsements represent a significant portion of the marketing mix among global businesses, and the recession has done ... Are Sponsorships The Black Hole in Your Marketing Mix? - Prophet
    https://www.prophet.com/downloads/articles/nishino-geyer-sponsorships.pdf