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  1. Optimizing the Marketing Mix - NESUG

    Tipo de Archivo: PDF
    Optimizing the Marketing Mix. Patralekha Bhattacharya, Thinkalytics. 1. ABSTRACT. Practitioners in the media industry are frequently faced with the problem of ... Optimizing the Marketing Mix - NESUG
    http://www.nesug.org/proceedings/nesug08/sa/sa03.pdf
  2. Current State of Marketing Mix Models - Council for Research ...

    Tipo de Archivo: PDF
    1 • the council for research excellence www.researchexcellence.com. Current State of. Marketing Mix Models. A Report for the Council for Research Excellence . Current State of Marketing Mix Models - Council for Research ...
    http://www.researchexcellence.com/documents/misc/Sequent_Partners_Modeling_White_Paper_CRE_Branded.pdf
  3. Measuring Marketing-Mix Effects in the Video-Game Console Market

    Tipo de Archivo: PDF
    It is well known that the effectiveness of marketing mix factors in driving sales of a ... prices, advertising, distribution and other marketing mix variables in several ... Measuring Marketing-Mix Effects in the Video-Game Console Market
    http://faculty-gsb.stanford.edu/nair/PDF-s/JAE_VideogameConsoles.pdf
  4. Response Modeling with Nonrandom Marketing-Mix Variables

    Tipo de Archivo: PDF
    marketing mix. Response models condition on the observed marketing- mix variables and focus on the specification of the distribution of observed sales given ... Response Modeling with Nonrandom Marketing-Mix Variables
    http://www.researchgate.net/publication/228707489_Response_modeling_with_nonrandom_marketing-mix_variables/file/50463521b176631ff4.pdf
  5. Marketing and Sales Presentation Slides - Madame Tussauds

    Tipo de Archivo: PDF
    The marketing mix is another tool used by organisations. • Each leisure and tourism business will have their own marketing mix which works for them. • It is the ... Marketing and Sales Presentation Slides - Madame Tussauds
    http://www.madametussauds.com/SiteImages/Assets/9/Marketing_and_Sales_Presentation.pdf
  6. Greening the marketing mix - DiVA

    Tipo de Archivo: PDF
    Title: Greening the marketing mix – A case study of the Rockwool Group ... Purpose: To explore how a company can make its marketing mix, the four Ps, greener. Greening the marketing mix - DiVA
    http://www.diva-portal.org/smash/get/diva2:329044/FULLTEXT01.pdf
  7. Brandaid: an on-line marketing-mix model - DSpace@MIT

    Tipo de Archivo: PDF
    DEWEY LIBRARY. BRMDAID. An On-Line Marketing-Mix Model. 586 - 72. John D. C. Little. February, 1972. Sloan School of Management, M.I.T., Cambridge, ... Brandaid: an on-line marketing-mix model - DSpace@MIT
    http://dspace.mit.edu/bitstream/handle/1721.1/46947/brandaidonlinema00litt.pdf
  8. success and failures in marketing mix modeling - INFORMS NY

    Tipo de Archivo: PDF
    Marketing mix modeling (MMM) has existed for decades and its promise has tantalized the senior management teams of first consumer packaged goods (CPG ). success and failures in marketing mix modeling - INFORMS NY
    http://nymetro.chapter.informs.org/prac_cor_pubs/brooks%2011-09%20IRI-POV-MMM_FINAL121509.pdf